Gerd Leonhard, Media Futurist, talks about the digital music economy, pricing, and promoting music
868 views since 2006-05-16
Gerd Leonhard, Futurist and co-author of "The Future of Music" talks about the basic principles of online music distribution, and how to get the users to actually buy music: enabling sharing, allowing plenty of room for discovery, putting the 'tollbooth' at the right place, considering the rules of the Attention Economy, and creating viral marketing ideas.
| Credits: | Gerd Leonhard |
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