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Baby Einstein Creator Julie Aigner-Clark Serves as Contest Judge and Spokesperson To celebrate Moms' ingenuity, Whirlpool brand announced its third annual Mother of Invention Grant Program, a competition that recognizes the entrepreneurial spirit of moms by awarding them the tools they need to turn an idea into a viable business. Moms are invited to submit their ideas for an invention, business or service — no matter where they are in the creation process. The grant program's judging criteria is based on Whirlpool brand's own product/innovation guidelines. Submissions will be weighted with scores in the following categories: creating a solution to an unmet need; uniqueness in the current marketplace; offering a practical business solution; and the story behind the creation. And for the third year, Julie Aigner-Clark, creator of Baby Einstein, will be a guest judge and program collaborator.

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Credits:	MultiVu
URL:	http://www.prnewswire.com/mnr/whirlpool/27921/
Tags:	27921 business grant invention mother multivu programs service whirlpool

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