MediaBytes 10.17.2007

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* ACXIOM ties targeted ad system to massive consumer database. * NIELSEN says up to 20% of viewers are ad-skipping. * PLAYBOY TV adopts YouTube-style short form for prime-time. * YAHOO sees improved growth for display ad revenue. * MYSPACE connects users with free SKYPE calls. Get the Story at Media30.com

Credits: Media 3.0 with Shelly Palmer
URL: http://www.media30.com
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